Integrated GDPR campaign
A GDPR panic was shaking the nation. Shelter only had a few weeks left to inform donors of the new data protection rules, and to entice them to opt in. But how to stand out online and on a doormat saturated with pleas for opt ins? How to make something as boring as 'data' attention-grabbing and fun? That's where I came in...
The problem
I remained calm. I teamed up with another copywriter and an art director to throw ideas around until we hit on a simple and effective question: will you keep your door open to families facing homelessness?
The solution
We provided branding and messaging that could be integrated across channels, featuring in Direct Mail packs and on the Shelter website.
