Regular Giving campaign
Open’s planning department uncovered a gap in Breast Cancer Now’s discovery and strategy - there was no cause-led RG acquisition. They collected regular gifts via products, but they weren’t asking supporters directly for regular support, outside of face-to-face fundraising. That’s where me and the team came in.
The problem
The solution
Working with a crack team of planners, me and an art director came up with three regular giving propositions to test against each other. Launching across channels - social ads, website copy and email journeys - the ads are so far acheiving a third of the cost per acquisition target, a phenomenal result.