Letter from Santa product campaign
My team's challenge was to catch the eye and win the hearts of busy parents, overwhelmed by busy newsfeeds, by relentless Christmas ads clamouring for attention, and by rising bills in a brutal cost of living crisis. We had the tricky task of cutting through the noise, to entice families to bring magic to their Christmases - and to vulnerable children - by buying a Letter from Santa for their little ones.
The problem
The NSPCC's Letter from Santa product was a win-win, and that was its USP. Not only could it bring magic to their donors' children, but to children who desperately needed support. I lent into this, drawing on the unique core benefits that made this letter above all letters so magical for children, and combining these excellent benefits with that feel-good element - the chance to be here for all children.
The solution
I wrote a messaging toolkit alongside a video, static ads for social and display ads, so the team at NSPCC could keep the campaign consistent across all of their channels.
