International women's day campaign

The problem

The brief wasn't working, and the client knew it. The content wasn't there. I didn't have to be asked to solve the problem.

A brainwave one dimly-lit evening in the office and me and my colleague, a talented art director, had unlocked a whole new campaign just before International Women's Day that would blow the flimsy brief out of the water. We integrated the campaign across channels and positioned the ShelterBox brand right where they wanted to be: supporting women facing disaster.

The campaign was so successful, ShelterBox rolled it out for a few years in a row, raising much-needed income for communities in crisis around the world.