Gift card product campaign
The British Red Cross were launching a new product - a physical and digital gift card to use in their shops across the country. Launching at Christmas, our challenge was to catch attention and make this product stand out as an irresistable treat and perfect gift for an eco-conscious fashionista.
The problem
With permission to push at their comfort zone and work outside of their usual tone of voice, we created a suite of ads that focused on the excitement of the treasure hunt that differentiates charity shops from most retail outlets. The result was an exciting multi-channel campaign that reached a new, younger audience.
